Racheal Lee
Jan 20, 2014

Under Singapore's 'fair consideration' rule, employer branding gains importance

In 2014, Singapore’s employers must adapt to a new advertising rule, the “Fair consideration framework,” which starts in August. Savvy firms will use employer branding to help ease into the new legal landscape and grab the best talent.

Once implemented Singapore’s new recruitment framework has potential to lengthen the hiring process, sticking employers with a new obstacle to overcome in 2014. The law only allows companies to advertise vacancies to a limited talent pool for 14 days before opening positions to a wider international audience. Branding and communications become more important as employers need to attract top local talent to avoid drawn out recruitment and lost productivity.

While employer branding activities mainly target...

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