Byravee Iyer
Apr 11, 2014

UM snaps up Southern Lion’s media business

MALAYSIA - Southern Lion, an FMCG company that makes Top brand detergent and Systema toothbrushes, has chosen UM to handle media buying, planning, and strategy as well as digital duties, Campaign Asia-Pacific has confirmed.

UM snags Southern Lion’s media business
UM snags Southern Lion’s media business

Incumbent Carat and UM both purportedly pitched for the US$18 million business.

Southern Lion, which competes in beauty, detergent, and oral care categories, is a 50/50 joint venture between FMCG company Lam Soon and Japan’s Lion Corporation.

Lion has operations in Japan, Taiwan, Hong Kong, Thailand, Singapore, Indonesia, China and South Korea. Its leading brands in Malaysia are Top and Bio Zip. Oral care brands Systema and Shokubutsu are also popular in the country. 

 

Related Articles

Just Published

2 days ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

2 days ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

2 days ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

2 days ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.