Major Indonesian food company PT Mayora has chosee UM to handle media campaigns for two brands, Beng Beng Choco Wafer and Fres Candies, that are new entrants into the chocolate and candy bar categories in the Philippines.
UM won this business based on its success in handling media planning and buying for other PT Mayora brands.
Commenting on this win, Dino Laurena, managing director, UM Philippines, said, "We’re excited to handle communications activities for PT Mayora, this showcases our breadth of expertise, as well as our success in building lasting relationships with our clients.”
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