Media News
Rahul Sachitanand
Mar 1, 2021

Initiative appointed lead media agency for PT Mayora Group in The Philippines

The agency will service the full portfolio of brands across the coffee and powdered choco categories including Kopiko 3in1 coffee mixes, Energen Champion and Energen Pandesal Mate.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

1 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

Inside the collapse of Indonesia’s most promising creative network

2 Inside the collapse of Indonesia’s most promising creative network

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

3 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

OMD takes the lead as EssenceMediacom drops out of global rankings

5 OMD takes the lead as EssenceMediacom drops out of global rankings

Mash names all-female executive team, shifts global HQ to Singapore

6 Mash names all-female executive team, shifts global HQ to Singapore

Move and win roundup: Week of April 21, 2025

7 Move and win roundup: Week of April 21, 2025

EMA 2025 winners revealed in live ceremony

8 2025 winners for Event Marketing Awards announced in live ceremony

‘Just tone deaf’—Nike’s marathon campaign backlash

9 ‘Just tone deaf’—Nike’s marathon campaign backlash

'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

10 'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

Related Articles

Initiative wins media AOR for Century Pacific Food and Shakey’s Pizza Asia Ventures
Aug 29, 2024
Staff Reporters

Initiative wins media AOR for Century Pacific Food ...

Agency Report Card 2024: Initiative
The Information
Apr 3, 2025
Staff Reporters

Agency Report Card 2024: Initiative

Initiative wins Volvo's global media account, China remains separate
Dec 22, 2024
Shauna Lewis

Initiative wins Volvo's global media account, China ...

Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint
Mar 10, 2025
Staff Reporters

Zachary Lim to helm IPG Mediabrands Singapore after ...

Just Published

Move and win roundup: Week of May 5, 2025
8 hours ago
Staff Reporters

Move and win roundup: Week of May 5, 2025

Catch up on our weekly roundup of people moves and account wins at One Green Bean, Dentsu Creative Isobar, Attivo Group, Syndigo, and more.

How Selena Gomez’s album release is a masterclass in TikTok strategy
12 hours ago
Keith Bendes

How Selena Gomez’s album release is a masterclass ...

Gomez's recent album release provides a blueprint of what a disruptive social marketing campaign looks like in the age of TikTok and short-form video.

Zuckerberg says AI could ‘redefine’ Meta’s ad business
12 hours ago
Reem Makari

Zuckerberg says AI could ‘redefine’ Meta’s ad business

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.

WPP eyes India for growth as global revenue faces headwinds
12 hours ago
Vinita Bhatia

WPP eyes India for growth as global revenue faces ...

CEO Mark Read detailed the holding company’s AI roadmap, deepening India footprint, and four strategic pillars at WAVES 2025—a global media summit held in Mumbai with participation from 77 nations.