Babar Khan Javed
Dec 1, 2017

Uber switches media agency in Pakistan

After an extensive pitch, Uber is tipped to have handed media and digital duties to OMD in Pakistan.

Following a pitch, Uber is tipped to have hired OMD to take on media and digital duties, in Pakistan. Starcom is understood to be the incumbent.

The scope of work covers offline media, including planning and buying, as well as above the line ATL creative and strategy for digital and social, according to sources.

As with most technology-based transportation companies, Uber expects its agencies to help it drive downloads from prospective...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
PHD to scoop HSBC's $400m global media account
Premium
2 hours ago

PHD to scoop HSBC's $400m global media account

PHD is poised to win HSBC's estimated $400m (£298m) global media planning and buying account from incumbent, Mindshare.

Premium
Aaron Cowie to leave TBWA\Malaysia
Premium
14 hours ago

Aaron Cowie to leave TBWA\Malaysia

CEO to step down and be replaced by new managing director.

Premium
Review: The Murray, Hong Kong
Premium
14 hours ago

Review: The Murray, Hong Kong

This new property forgoes gaudy trappings and sets its style sights on a sleek, modern design.

Premium
Bigger market changes in China bring taller silos
Premium
15 hours ago

Bigger market changes in China bring taller silos

Wunderman's Bryce Whitwam grumbles about working with clients in China that suffer from too much infighting and divisiveness.