Babar Khan Javed
Dec 1, 2017

Uber switches media agency in Pakistan

After an extensive pitch, Uber is tipped to have handed media and digital duties to OMD in Pakistan.

Uber switches media agency in Pakistan

Following a pitch, Uber is tipped to have hired OMD to take on media and digital duties, in Pakistan. Starcom is understood to be the incumbent.

The scope of work covers offline media, including planning and buying, as well as above the line (ATL) creative and strategy for digital and social, according to sources.

As with most technology-based transportation companies, Uber expects its agencies to help it drive downloads from prospective drivers and passengers while monitoring social media sentiment, customer issues, and responding to inquiries.

Zeb Qamar, the head of planning and strategy at Omnicom Media Group, will lead the account.

Since launching in 2016, Uber has faced tough competition from Careem, a transportation network with roots in the Middle East. Controversies of Uber in Pakistan mirror that of its global counterparts, with poorly vetted drivers, weak incentives for accepting rides, and mismanaged PR responses to customer complaints.

OMD has not responded to requests for comment.

Related Articles

Just Published

1 hour ago

Asia-Pacific Power List 2022: Mits Minowa, Allbirds

The former Red Bull and Nike marketer is leading a sustainable brand out of its D2C origins and onto the global stage by launching new campaigns and entering new categories.

1 hour ago

2022 Agency of the Year judges announced

We reveal the second round of confirmed judges for the industry's biggest marketing and advertising awards.

2 hours ago

Pitch imperfect: Adland struggling to balance hunt ...

Talent wellness, resources, time, and cost have pushed agencies to be more viable in their search for new business, but not everyone is agreed on the way forward.

5 hours ago

Publicis takes largest bite out of Mondelez’s ...

WPP and VaynerMedia were also handed pieces of the confectionery business.