Jessica Goodfellow
May 28, 2019

Twitter eyes APAC as 'huge growth engine'

Like its social-media rivals, Twitter is eyeing burgeoning internet hubs to uncover additional user and revenue growth.

Twitter is on a charm offensive in Asia-Pacific to tap into the growing proportion of millennials and internet newcomers in the region.

Global head of client solutions Sarah Personette, who is responsible for managing all the major brands and advertisers on the platform, is in the midst of an Asia-Pacific roadshow to uncover additional revenue streams in the region.

Personette spoke to Campaign Asia-Pacific in Singapore, the third stop of her tour....

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