Jenny Chan 陳詠欣
Dec 2, 2015

TubeMogul recruits China and SEA heads from Touchmedia, LinkedIn

SHANGHAI / SINGAPORE - Video-advertising platform TubeMogul has appointed Jeffery Zheng and Darin Williams to spur growth in its China and Southeast Asia operations, respectively.

Jeffery Zheng
Jeffery Zheng

Zheng has been appointed managing director for Greater China. He previously held senior positions with Ogilvy & Mather, Yahoo and Renren, most recently at in-taxi media company Touchmedia as VP of marketing.

TubeMogul opened its office in Shanghai earlier this year and expects to expand its China operations next year.

Meanwhile, TubeMogul's Southeast Asia operations, which launched three years ago in 10 markets, will be headed by Darin Williams (pictured below). 

Williams has worked in Asia for more than 15 years in executive roles at Nielsen, Facebook and most recently LinkedIn as head of talent solutions for SEA.


Darin Williams

Both report to Susan Salop, vice president for Asia at TubeMogul.

"We forecast that the Southeast Asia and China video advertising markets will mature substantially in the next few years, and both Jeffery and Darin will ensure we succeed in that mission of making brand advertising more simple, accountable and transparent,” she said.

TubeMogul also has offices in Sydney and Tokyo.

 

Tags

Related Articles

Just Published

3 hours ago

APAC consumers trust DTC websites more than ...

According to a Reprise study, consumers who prefer to engage with DTC brands and buy on their websites do so because they consider consumer brands to be more trusted, authentic and having a wider variety of products.

3 hours ago

Behind the 'overly successful' launch of Trust Bank ...

The marketers behind the new digital bank by Stanchart and NTUC FairPrice explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.

3 hours ago

Grey Singapore and Malaysia consolidate under new ...

The roles of the current Malaysia CEO and CCO are expanded to include full commercial and creative responsibility across both the Malaysia and Singapore studios.

4 hours ago

A humanoid robot feels the tenderness of human touch

BBH Singapore joins hands with Singaporean charity Touch to show the healing power of a hug.