Gabey Goh
Oct 4, 2016

Software the answer to ad industry woes: TubeMogul CEO

Ad tech company reports jump in number of direct deals with brands as marketers seek to gain more control over data.

Brett Wilson

UNITED STATES To hear TubeMogul CEO and co-founder Brett Wilson talk about the future and role of his company is to be reminded of Microsoft’s predominant position in corporations during the 1990s with its Windows and Office products.

“We want TubeMogul to be the operating system for advertising,” Wilson said during a press briefing hosted at the company’s headquarters in Emeryville, California. “In a world where advertisers can see everything that is going...

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