Dec 13, 2016

Bits, bites and downstream indicators: The connections between fly fishing and advertising

During one recent fishing trip, I applied a test-and-learn framework in hopes of turning my luck around.

Nov 16, 2016

South Korea tops global viewable completion rates: TubeMogul

South Korea, Japan and Indonesia lead the world in video ad attention, while Malaysia, Thailand and China trail behind in Q3.

Nov 11, 2016

Adobe buys video ad tech firm TubeMogul for $540m

Adobe has agreed to buy TubeMogul, which makes software allowing brands and agencies to plan and buy video advertising, for US$540 million.

Oct 17, 2016

How Athlete’s Foot used programmatic TV to boost sales

CASE STUDY: Use of programmatic TV helped maximise budget for highly targeted campaign that required presence in peak programming.

Oct 10, 2016

Viewability? Well, it’s a start

The conversation is only just starting in Southeast Asia, but marketers are already thinking about viewability standards and viewable CPM.

Oct 4, 2016

Software the answer to ad industry woes: TubeMogul CEO

Ad tech company reports jump in number of direct deals with brands as marketers seek to gain more control over data.