tubemogul
Bits, bites and downstream indicators: The connections between fly fishing and advertising
During one recent fishing trip, I applied a test-and-learn framework in hopes of turning my luck around.
South Korea tops global viewable completion rates: TubeMogul
South Korea, Japan and Indonesia lead the world in video ad attention, while Malaysia, Thailand and China trail behind in Q3.
Adobe buys video ad tech firm TubeMogul for $540m
Adobe has agreed to buy TubeMogul, which makes software allowing brands and agencies to plan and buy video advertising, for US$540 million.
How Athlete’s Foot used programmatic TV to boost sales
CASE STUDY: Use of programmatic TV helped maximise budget for highly targeted campaign that required presence in peak programming.
Viewability? Well, it’s a start
The conversation is only just starting in Southeast Asia, but marketers are already thinking about viewability standards and viewable CPM.
Software the answer to ad industry woes: TubeMogul CEO
Ad tech company reports jump in number of direct deals with brands as marketers seek to gain more control over data.
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