During one recent fishing trip, I applied a test-and-learn framework in hopes of turning my luck around.
South Korea, Japan and Indonesia lead the world in video ad attention, while Malaysia, Thailand and China trail behind in Q3.
Adobe has agreed to buy TubeMogul, which makes software allowing brands and agencies to plan and buy video advertising, for US$540 million.
CASE STUDY: Use of programmatic TV helped maximise budget for highly targeted campaign that required presence in peak programming.
The conversation is only just starting in Southeast Asia, but marketers are already thinking about viewability standards and viewable CPM.
Ad tech company reports jump in number of direct deals with brands as marketers seek to gain more control over data.
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