Max Mead
Dec 13, 2016

Bits, bites and downstream indicators: The connections between fly fishing and advertising

During one recent fishing trip, I applied a test-and-learn framework in hopes of turning my luck around.

Even people who are lousy at fly fishing, like me, can find moments of extreme joy when standing in the middle of a river. After a few consecutive days of fishing to get in the groove, even I start making consistent and smooth casts, and turning bites into caught fish. 

Who knew that fly fishing and advertising had so much in common I try to leave my day job on the banks, but faced...

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