TSLA unveils global campaign for art college

Independent shop TSLA has created a new campaign titled 'Artists wanted' to encourage admissions to Singapore art school Lasalle College of the Arts.

This week's new campaign stems from a global guerilla poster movement that started in December 2010 spanning 30 countries, in over 30 cities worldwide. Posters were put up in cities in the college faculty and alumni's countries of origin or in some cases, where they have exhibited and played during their careers as artists.

Cities involved include Chicago, Shanghai, Spain, Mexico, London, Tokyo, UAE, New York, Vietnam, Kuala Lumpur, Seoul, New Delhi, Jakarta, UK, Manila, Paris, Amsterdam, Beijing, Taipei, Sydney, Melbourne and Singapore.

A microsite, Artists-wanted.sg/unplugged/ was created to drive discussions on topics such as 'If I could start over, I would..' and 'Is a sliced up cow, art?', and has garnered widespread participation.

“The amount of artistic talent and resource, past and present at Lasalle is amazing. We really needed a campaign that reflected accurately, this quality of world-class talent so that potential students can see the incredible caliber of artistic resources in faculty and alumni, available to them,” said Lee Han Yi, creative director of TSLA.

The campaign and the microsite will be live throughout the year. Media planning and buying was handled by Zenith Optimedia. TSLA was appointed as Lasalle’s lead creative agency in November following a seven-way pitch.