Staff Reporters
Mar 30, 2011

Tribal DDB hires regional digital strategy director

ASIA-PACIFIC - Tribal DDB Asia-Pacific has hired Brandon Cheung as regional digital strategy director.

Cheung joins Tribal DDB in April
Cheung joins Tribal DDB in April

Cheung (pictured) was previously Carat & Isobar Hong Kong's group strategic planning director. 

He will be based in Hong Kong reporting to Amanda King, president of Tribal DDB Asia-Pacific, and will work alongside Carlos Palacios, also a regional digital strategy director at Tribal DDB Asia-Pacific.

Cheung's key focus will be the further development of Radar, Tribal DDB’s regional social media offering. He will also provide digital leadership for the agency’s regional clients. Radar services Tribal DDB's clients including Telstra, Smart, Watsons Group, McDonald’s and Abbott and Vitasoy. 

King said, "Radar comprises of six robust strategic modules. From governance, to analytics and real time insight, it is forming the foundation of many of our clients’ future market plans. It will be progressively rolled out across all Tribal DDB offices and Brandon will be an integral part of its development and execution, as well as finding new ways to lead and provide value for our clients.” 

Cheung added, “With top clients, top talent, and the top agency ranking, Tribal DDB is at the forefront of the digital industry in Asia. I’m excited to help fulfil Radar’s potential to become a market-leading social media product, that delivers business solutions rooted in creativity, technology and data analysis."



Campaign Asia

Related Articles

Just Published

15 hours ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

16 hours ago

Ogilvy's Krishnan Menon joins RGA as SEA managing ...

Menon has stepped into the newly created position at RGA. He will continue to be based in Singapore and assume the role with immediate effect.

17 hours ago

The blurring lines between B2B and B2C marketing ...

CAMPAIGN 360: Marketers discuss how converging B2B and B2C strategies allow them to rethink and benefit from each other's insights and best practices.