Omar Oakes
Dec 11, 2018

Tourism Australia returns to M&C Saatchi

Tourism body returns to agency that created controversial 2006 ad 'So where the bloody hell are you?'.

Lisa Ronson, Tourism Australia

Tourism Australia has reappointed MC Saatchi for its global creative account after 10 years. 

The agency has been tasked with providing global brand, advertising and production services for Australia’s tourism organisation.

Tourism Australia has also hired Digitas as its global digital agency after a pitch process that lasted several months and included the incumbent, Clemenger BBDO Sydney.

MC Saatchi's appointment comes a decade after it ...

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