Staff Writer
May 7, 2019

Tourism Australia appoints new CMO

New CMO Susan Coghill was instrumental in setting the creative marketing direction for Tourism Australia.

Susan Coghill
Susan Coghill

Tourism Australia has announced the promotion of Susan Coghill to CMO following the departure of Lisa Ronson in March. Coghill will step up from her current role as general manager creative, content and campaigns.

In her time, she has helped set the creative marketing direction for Tourism Australia, including overseeing the Dundee, Undiscover Australia and Australia Inc. campaigns. She was also instrumental in completing the organisation’s agency roster, bringing on board new creative agency M&C Saatchi.

Also announced on the same day is the departure of Tourism Australia managing director John O’ Sullivan who will take up a new role as CEO and executive director of adventure tourism company Experience Co.

When he leaves in June, he will hand over to Tourism Australia’s executive general manager international Phillipa Harrison, who will act as interim managing director until a permanent replacement is found.

Source:
CEI

Related Articles

Just Published

2 hours ago

Women to Watch Greater China 2023: Shengdi Ji, ...

Ji works with brands to break out of the circle in the competitive Chinese market, cultivates conscious brands and educates young consumers while building a young marketing team for the agency.

3 hours ago

Brand Health Check: Will a new name, logo and ...

BRAND HEALTH CHECK: A controversial beverage brand that never lacks new marketing tricks and tactics, will Genki Forest's rebranding to Chi Forest help it compete?

4 hours ago

Reviving Hong Kong tourism, the experiential way ...

A flashy Hello Hong Kong campaign alone will not reboot tourism; consistent storytelling and personalised, embedded travel experiences are required to lure back tourists, writes PHD's Antony Yiu.

5 hours ago

Adobe unveils Firefly, to compensate creators and ...

To be integrated into the existing suite of products, Adobe says Firefly is trained on licensed or out-of-copyright content—and not on work from artists across the internet.