Tourism Australia appoints new CMO

Tourism Australia has announced the promotion of Susan Coghill to CMO following the departure of Lisa Ronson in March. Coghill will step up from her current role as general manager creative, content and campaigns.

In her time, she has helped set the creative marketing direction for Tourism Australia, including overseeing the Dundee, Undiscover Australia and Australia Inc. campaigns. She was also instrumental in completing the organisation’s agency roster, bringing on board new creative agency M&C Saatchi.

Also announced on the same day is the departure of Tourism Australia managing director John O’ Sullivan who will take up a new role as CEO and executive director of adventure tourism company Experience Co.

When he leaves in June, he will hand over to Tourism Australia’s executive general manager international Phillipa Harrison, who will act as interim managing director until a permanent replacement is found.