Staff Writer
May 7, 2019

Tourism Australia appoints new CMO

New CMO Susan Coghill was instrumental in setting the creative marketing direction for Tourism Australia.

Susan Coghill
Susan Coghill

Tourism Australia has announced the promotion of Susan Coghill to CMO following the departure of Lisa Ronson in March. Coghill will step up from her current role as general manager creative, content and campaigns.

In her time, she has helped set the creative marketing direction for Tourism Australia, including overseeing the Dundee, Undiscover Australia and Australia Inc. campaigns. She was also instrumental in completing the organisation’s agency roster, bringing on board new creative agency M&C Saatchi.

Also announced on the same day is the departure of Tourism Australia managing director John O’ Sullivan who will take up a new role as CEO and executive director of adventure tourism company Experience Co.

When he leaves in June, he will hand over to Tourism Australia’s executive general manager international Phillipa Harrison, who will act as interim managing director until a permanent replacement is found.

Source:
CEI

Related Articles

Just Published

1 day ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

1 day ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

1 day ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

1 day ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.