Staff Reporters
Dec 10, 2018

Top watches: Our 5 best videos of 2018

Inside a client-agency meeting, the weird history of 'Fearless girl', an adland soap opera, a tour of Accenture's HK space, the rantings of a woodland creature, and more.

Top watches: Our 5 best videos of 2018

2018 IN REVIEW: Throughout December we're looking back at the year in APAC marketing, advertising and communications—listicle-style.

Today, we present our favourite Campaign Asia-Pacific original videos from 2018. We put a lot of work into these (especially video journalist Rick Boost), and we hope you enjoy watching them as much as we did making them.

Note: This top 5 list goes to 7. A couple of these selections are premium content. for members only. Though we certainly hope you'll join up, we've provided a couple of bonus items.

1. Please Help Me Market My SME: Episode One
A young company in need of branding advice. An agency willing to give it. Campaign Asia-Pacific proudly debuts a new reality-style video series. In episode one, Leo Burnett helps HK-based FinFabrik focus on its purpose.


2. Rob Reilly's 'no bull' story about 'Fearless Girl'
McCann's global creative chairman explains the "pure" original idea that led to 'Fearless Girl' (spoiler alert - think 'Fearless Bovine') and the importance of compromise in commercial creativity.


3. As The Ad World Turns: What role do consultants play?
If the ad business is a soap opera with sinking ratings, what do we make of the recent entrance of consultancies?


4. Voice search will upturn everything you know about SEO
Hi Siri? Tell me about OK Google.


5. A visit to Accenture's collective creative Digital Hub
In a world of specialist setups, does a one-stop shop for design, data analysis and prototype production make sense?


6. Lion and cryin': The year's top 3 award-bait campaigns
Our pal Ad Nut debuts on video to call out some of the worst and best heartstring-tugging work offered up by APAC agencies this year.


7. Seb Coe: Physical inactivity is a 'ticking time bomb'
The athletics legend and sports ambassador tells Campaign Asia-Pacific why marathon-watching at Tokyo 2020 will be an experience like no other; how brands are seeing the 'health' agenda in supporting Asian games; and why traditional sport mustn't discard esports.

Related Articles

Just Published

2 days ago

An 'Inactivewear' line made for all your binge-watch...

A collaboration between streaming provider Binge and fashion retailer The Iconic, instigated by Thinkerbell, yields a 19-item line of luxury loungewear.

2 days ago

How Huawei is using local projects to try to ...

Localisation is Huawei's branding strategy for the year. Its 'Connect the North' project in Canada is one example of this.

2 days ago

Milo positions itself as a sports drink in Vietnam

The beverage brand seemingly takes a page from Nike in a campaign from Ogilvy Vietnam and Sweetshop director Noah Conopask.

2 days ago

Singapore’s top influencer investigated for racist ...

Wendy Cheng, aka Xiaxue, stands by her stance in a defensive blogpost, and one brand has already pulled a partnership with her.