2018 IN REVIEW: Throughout December we're looking back at the year in APAC marketing, advertising and communications—listicle-style.
Today, we present our favourite Campaign Asia-Pacific original videos from 2018. We put a lot of work into these (especially video journalist Rick Boost), and we hope you enjoy watching them as much as we did making them.
Note: This top 5 list goes to 7. A couple of these selections are premium content. for members only. Though we certainly hope you'll join up, we've provided a couple of bonus items.
1. Please Help Me Market My SME: Episode One
A young company in need of branding advice. An agency willing to give it. Campaign Asia-Pacific proudly debuts a new reality-style video series. In episode one, Leo Burnett helps HK-based FinFabrik focus on its purpose.
2. Rob Reilly's 'no bull' story about 'Fearless Girl'
McCann's global creative chairman explains the "pure" original idea that led to 'Fearless Girl' (spoiler alert - think 'Fearless Bovine') and the importance of compromise in commercial creativity.
3. As The Ad World Turns: What role do consultants play?
If the ad business is a soap opera with sinking ratings, what do we make of the recent entrance of consultancies?
4. Voice search will upturn everything you know about SEO
Hi Siri? Tell me about OK Google.
5. A visit to Accenture's collective creative Digital Hub
In a world of specialist setups, does a one-stop shop for design, data analysis and prototype production make sense?
6. Lion and cryin': The year's top 3 award-bait campaigns
Our pal Ad Nut debuts on video to call out some of the worst and best heartstring-tugging work offered up by APAC agencies this year.
7. Seb Coe: Physical inactivity is a 'ticking time bomb'
The athletics legend and sports ambassador tells Campaign Asia-Pacific why marathon-watching at Tokyo 2020 will be an experience like no other; how brands are seeing the 'health' agenda in supporting Asian games; and why traditional sport mustn't discard esports.