Top 10 most-read: Subway's satire fail, SingTel's shortlist, more

Top stories

Here are the top 10 most-read items on campaignasia.com for August 16-22.

1. Critics pan Subway's satirical campaign

2. SingTel shortlist established

3. Leo Burnett and DDB tipped to swap big bank clients

4. BBDO the biggest winner at 2013 Appies

5. Mondeléz calls creative pitch in Southeast Asia

6. What Don Draper can teach us about briefing

7. Singaporeans go online for entertainment, China for self-expression and transaction: Mindshare

8. Scoot moves creative business to Saatchi & Saatchi Singapore

9. DATA POINTS: Asia-Pacific online adspend closing the gap on TV

10. Coca-Cola's first herbal drink should appeal to younger generation: industry experts

Top distractions

Either we were uncommonly focused this week, or there weren't a lot of compelling distractions floating around. We are hard at work on our upcoming celebration of 40 years covering media in the region. Please consider taking a moment to tell us about the Work and the People you think are the most deserving of praise—or the most worthy of scorn. 

Here's one worthy distraction we came across while researching: When Big Companies Get Called Out For Their Offensive Ads.

As always, thanks for reading Campaign Asia-Pacific.