Sam Scrouther
Jun 22, 2016

Tiger Beer turns (a tiny amount of) air pollution into art

HONG KONG - As Tiger debuts ‘Air-Ink’ in Hong Kong to apparently tackle air pollution and get people enjoying the outdoors again, the campaign leaves a small impression and less of an impact than hoped.

Client Tiger Beer Heineken Asia-Pacific

Agency NA

Market Hong Kong

Name of campaign Air-Ink

Campaign scope Street art project using art supplies derived from diesel exhaust

Details Tiger Beer, in collaboration with invention lab Graviky, hosted an event last Friday to showcase a technology that is supposedly removing air pollution and enticing Hong Kongers back outdoors, while encouraging them to uncage’ their...

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