Tiger Beer launches 3D Halloween game

The month-long contest, ‘Tomb Creeper’, is set to spook Facebook fans, whereby users can ‘terrorise’ their friends and win the creeper’s treasures.

All they have to do is post an interactive ‘Tomb Creeper’ video game on their friends’ walls and the top three fans with the most click-throughs stand a chance to win RM1, 000 worth of Tiger beer.

The campaign is part of the recently launched tagline ‘Here’s to Tiger Time’, illustrating that Tiger beer promises its drinkers a great time with their friends at every occasion worth celebrating.

The beer brand also leverages on lively and popular celebrations such as Halloween to connect with younger drinkers ranging from 18 to 40 years old.

Y&R Malaysia recently created a new Halloween TVC for Asia Pacific Breweries’ Tiger Beer.

Sam Chan, general manager of G2 Direct Interactive, said with digital campaigns sprouting on a daily basis, brands should continuously explore bold and unique digital ideas in order to connect with the digital community and not short-change their experience.

The ‘Tomb Creeper’ digital campaign comprises a fully playable 3D game that can be played directly off each individual’s Facebook wall, without any software installation.

Lighting effects are rendered in real-time to instill a realistic experience and sound effects infused to further enhance the gaming experience.

Chang Chew Soon, technical director of G2 Direct Interactive, said, “We created one of the first games which can be played off the Facebook wall in 3D, with real time rendered lighting effects, as simple as clicking the play button like how you’d watch a video on your wall, one is in the game. Before this, one has to accept and allow the application before being able to play it on Facebook.”