Said to be the largest billboard in the country, the advertisement stands 131 metres wide and 12 metres high along the AYE expressway at 43 Keppel Road.
The campaign aims to take the brand up a notch as an international beer.
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Credits:
Project Enjoy Winning
Client Asia Pacific Breweries
Creative agency Saatchi & Saatchi
Executive creative director Richard Copping
Creative director Jon Loke
Art director Michael Qwah
Copywriter Adrian Yeap
Agency producer of TVC Gwynn Wong
Production company of TVC Blackmagic Design
Production house of billboard SignBuzz
Media agency Mindshare Singapore
Media planners Lee Peilin, Kate Mahfuzh
Exposure Television, print, cinema, outdoor, online
The campaign aims to take the brand up a notch as an international beer.
Credits:
Project Enjoy Winning
Client Asia Pacific Breweries
Creative agency Saatchi & Saatchi
Executive creative director Richard Copping
Creative director Jon Loke
Art director Michael Qwah
Copywriter Adrian Yeap
Agency producer of TVC Gwynn Wong
Production company of TVC Blackmagic Design
Production house of billboard SignBuzz
Media agency Mindshare Singapore
Media planners Lee Peilin, Kate Mahfuzh
Exposure Television, print, cinema, outdoor, online
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