Fergus O'Hare
Aug 29, 2017

Thumb-stopping creatives: From touchpoints to trust-points

Multiple touchpoints mean brands are able to get very interactive and personal with their APAC consumers, says Fergus O'Hare at Facebook.

Fergus O'Hare

When it comes to brand campaigns, familiarity builds trust. Adapting content across an ecosystem of digital platforms ensures a seamless and consistent user experience. Today’s connected environment meets the high-touch needs of consumers to inspire brand discovery, giving brands the opportunity to get personal with their audience.

Ford

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GOAL Ford launched its Ford EcoSport, a city-sized SUV with features such as keyless entry and push to start. Ford...

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