This squirrel could save the US healthcare system

Ad Nut commends the US AARP for including a member of squirrelkind in this political spot. It's a wise choice, as Ad Nut's brothers and sisters are intelligent, industrious, charismatic and—it goes without saying—attractive as all heck. 

RETWEET: The “age tax” would force Americans age 50-64 to pay thousands of $$$ more for health care. Tell Congress #NoAgeTax! pic.twitter.com/eFUcRZtm22

— AARP Advocates (@AARPadvocates) March 6, 2017

That said, the performance of this 'Charlie' character seems, well...a bit stiff.

Because it's a stuffed animal, for crying out loud!

Agencies and production houses would do well to remember that Ad Nut is surprisingly literate—and available for starring roles. Unfortunately, there's a long-running tendency in the industry to use squirrel substitutes insteads of the real thing. To wit:

• Biscuit brand employs flying squirrel (!) to deliver breakfast goodness
• Clever creatures make excellent financial advisors
• No one ever got fired for using cute CGI critters

Of course, there are welcome exceptions. Here's a squirrel in a speaking (well, screaming) role:

And here's one in a cameo (starting at about 1:10) in one of the industry's most hallowed productions, the John Lewis Christmas ad:

Ad Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you. Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East