Ad Nut
Jul 9, 2015

Biscuit brand employs flying squirrel (!) to deliver breakfast goodness

From the UK: 'Flying squirrel' for McVitie's by Grey London

Biscuit brand employs flying squirrel (!) to deliver breakfast goodness

From Campaign UK:

The latest iteration of the McVitie's "sweeet" campaign continues the fail-safe formula of combining a cute animal with a retro soundtrack. The new ad for Breakfast Oaty Breaks, by Grey London, features a wide-eyed squirrel with a jet pack and the theme tune from the 80s TV show Airwolf. MEC handled the social media executions.

Of course the real news here, in Ad Nut's book, is that someone has had the good sense to cast one of my squirrel brothers or sisters (it's hard to tell, even for us) in a heroic role. With a jet pack no less! Fly, majestic rodent, fly! 

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also see Ad Nut's video debut, check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

I feel therefore I do: Why ads should appeal to the ...

Advertising’s obsession with tech can come at the expense of emotional engagement—and that can lead to homogeneous, boring ads, writes the Uncommon Creative Studio founder.

3 hours ago

Vancouver wants to be Sydney’s cool Canadian friend

The Australian targeted campaign by Destination Vancouver aims to make the city a must visit rather than a stop over on the way to Whistler.

3 hours ago

Melissa Selcher departs LinkedIn after eight years

Selcher was chief marketing and communications officer at the platform.

3 hours ago

The Financial Times appoints lead creative agency ...

The Brooklyn Brothers previously created hero campaigns for the FT.