From Campaign UK:
The latest iteration of the McVitie's "sweeet" campaign continues the fail-safe formula of combining a cute animal with a retro soundtrack. The new ad for Breakfast Oaty Breaks, by Grey London, features a wide-eyed squirrel with a jet pack and the theme tune from the 80s TV show Airwolf. MEC handled the social media executions.
Of course the real news here, in Ad Nut's book, is that someone has had the good sense to cast one of my squirrel brothers or sisters (it's hard to tell, even for us) in a heroic role. With a jet pack no less! Fly, majestic rodent, fly!
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