Ad Nut
Aug 21, 2015

No one ever got fired for using cute CGI critters

From the UK: 'No place like home', for British Gas by CHI & Partners

No one ever got fired for using cute CGI critters

As Campaign UK wrote, "British Gas seeks to occupy a warm spot in consumers’ hearts with a new cutesy CGI campaign." 

Nothing wrong with that, especially when the energy provider becomes the second UK brand in the last few months to wisely feature squirrels in its advertising. 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


Campaign Asia

Related Articles

Just Published

4 hours ago

Cannes Contenders: Wolf BKK predicts which ...

Wolf BKK's Torsak Chuenprapar handpicks the campaigns that could win a Lion next week at Cannes.

4 hours ago

Grey changes Asia Pacific leadership, appoints ...

EXCLUSIVE: After 33 years with Grey, global COO and international president Nirvik Singh is leaving the business. Grey also has appointed Masahiko Okazaki as its new CEO in Japan, replacing Yukiko Ochiai.

4 hours ago

Apple is the world's first $1 trillion brand: Kantar

Apple has secured the most valuable spot for the third year running. NVIDIA, meanwhile, has ridden the AI wave to leap into the top 10, enjoying a 178% brand value increase.

6 hours ago

Agency Report Card 2023: Publicis Creative

Bold leadership decisions that drive change as well as sound creative and business judgment continue to pay dividends for Publicis across APAC.