Ad Nut
Aug 21, 2015

No one ever got fired for using cute CGI critters

From the UK: 'No place like home', for British Gas by CHI & Partners

No one ever got fired for using cute CGI critters

As Campaign UK wrote, "British Gas seeks to occupy a warm spot in consumers’ hearts with a new cutesy CGI campaign." 

Nothing wrong with that, especially when the energy provider becomes the second UK brand in the last few months to wisely feature squirrels in its advertising. 

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