New Zealand's Advertising Standards Authority received a single complaint about The Humanist Society of New Zealand campaign, which deliberately mirrors the British Humanist Association's 'There's probably no God' campaign.
The complainant argued that the ads were offensive and made a mockery of the Christian faith. The ASA acknowledged that, while the complainants concerns were sincere, the ads did not contravene standards.
The single complaint contrasts starkly with the 392 complaints that its British counterpart received. The UK ad...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events