Jessica Goodfellow
Jan 8, 2021

The year ahead for adtech: identity, efficiency and OTT

Campaign's soothsayers proved flawless in their predictions for 2020, despite the unexpected events of the year. Now, eight programmatic experts prophesize the biggest adtech trends for 2021.

(L-R) Juliette Stead, Niraj Nagpal, Laura Quigley, Gavin Buxton, Andrew Tu, Samantha Pearlson, Jordan Khoo, Amir Rezaee

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