Advertising Opinions
Laura Quigley
Feb 11, 2021

The way you make me feel: Striking the right sentiment with consumers and context this Valentine's Day

Evidence shows that when customers feel connected to brands, they increase their spending. For Valentine’s Day, Integral Ad Science's Laura Quigley reviews how technology can help brands keep sentiment and emotion at the core of ad placements.

(Unsplash)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Labubu, the art toy craze and why grown-ups can’t get enough

1 Labubu, the art toy craze and why grown-ups can’t get enough

Cannes Lions 2025: APAC winners

2 Cannes Lions 2025: APAC winners

Mars to switch $1.7 billion media account out of WPP

3 Mars to switch $1.7 billion media account out of WPP

PR Awards Asia-Pacific 2025: Winners announced

4 PR Awards Asia-Pacific 2025: Winners announced

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

5 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

Cannes Lions 2025: See all of the Grand Prix winning work this year

6 Cannes Lions 2025: See all of the Grand Prix winning work this year

WPP Media changes regional structure across Asia Pacific, Middle East and Africa

7 WPP Media changes regional structure across Asia Pacific, Middle East and Africa

John Wren on his vision for a bigger, better Omnicom

8 John Wren on his vision for a bigger, better Omnicom

WPP never seized control of its destiny under Mark Read’s leadership

9 WPP never seized control of its destiny under Mark Read’s leadership

Did the strategic planner just kill the advertising agency?

10 Did the strategic planner just kill the advertising agency?

Related Articles

40 Under 40 2022: Jessica Miles, Integral Ad Science
Jan 9, 2023
Staff Reporters

40 Under 40 2022: Jessica Miles, Integral Ad Science

Integral Ad Science expands to South Korea
Apr 19, 2022
Staff Reporters

Integral Ad Science expands to South Korea

Integral Ad Science acquires Publica
Sep 2, 2021
Staff Reporters

Integral Ad Science acquires Publica

40 Under 40 2021: Laura Quigley, Integral Ad Science
Nov 10, 2021
Staff Reporters

40 Under 40 2021: Laura Quigley, Integral Ad Science

Just Published

Japan FTC hits Dentsu, others with 3.3 billion yen penalty over Tokyo Olympics bid-rigging
8 hours ago
Staff Reporters

Japan FTC hits Dentsu, others with 3.3 billion yen ...

Citing violations of the Antimonopoly Act, Japan's Fair Trade Commission fined Dentsu and six other firms ¥3.3 billion (US$22.8 mil) for bid-rigging tied to the Tokyo Olympics. Dentsu is contesting the 'discrepancies'.

From loud and proud to lost and quiet? The 'confused adolescence' of Pride 2025
9 hours ago
Matthew Keegan

From loud and proud to lost and quiet? The ...

As rainbow logos vanish and corporate sponsorships dwindle, Pride 2025 reveals a new era of caution and introspection for brands navigating political pressure and demands for authenticity.

Microsoft AI CEO: Bigger organisations are ‘starting to feel the pressure’ from AI
10 hours ago
Lucy Shelley

Microsoft AI CEO: Bigger organisations are ...

Mustafa Suleyman was joined on the stage at Cannes by Colleen DeCourcy to discuss how AI will democratise creativity and the importance of ‘friction’.

Agency Report Card 2024: TBWA
The Information
1 day ago
Staff Reporters

Agency Report Card 2024: TBWA

With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.