Jessica Goodfellow
May 16, 2019

The Trade Desk’s Jeff Green on how to crack China

The Trade Desk has taken an 'outside-in' approach in an attempt to build trust with China's gatekeeper.

The Trade Desk chief executive Jeff Green is courting advertisers into China as part of his broader plan for Asia to become the company’s biggest source of revenue. But he knows the path may not be smooth.

At an event held for agencies on Tuesday, Green who appeared over video link was one of a trio of executives from the online advertising marketplace pitching China as the next big frontier for marketers.

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