Jessica Goodfellow
Jul 4, 2019

The TikTok effect: short video digital ad spend rising

Forrester says online video ad spending across Asia-Pacific will grow to $53.7 billion in 2023, driven by the popularity of platforms like TikTok

TikTok’s staggering growth trajectory is showing no sign of abating, and is driving an increase in short video creation, consumption and ad spend across Asia-Pacific, according to a Forrester report.

The two-year-old video app, which allows users to create and share 15-second videos across their social platforms, has become a global sensation.

Available in 150 markets and in 75 languages, the platform has more than 700 million monthly active users globally....

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