Advertising Marketing Customer Experience
Nikita Mishra
Dec 20, 2023

The secrets of a sticky brand: 3M’s CMO on her MO in challenging times

Despite market turmoil and organisational changes, 3M outpaced expectations to post strong quarterly results with over $8 billion in sales. Chitkala Nishandar, the APAC marketing director, reveals how the legacy brand adapts to the changing needs of Gen Z consumers.

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