Staff Writer
Jul 11, 2019

The power of positivity

How charity campaigns (partnered by Tencent) in China axed the ‘guilt trip’.

PARTNER CONTENT

For a long time, charitable initiatives in China remained small in scale and in donation volume. 

A team of one’ and Mission enlightening’ went viral because they broke away from the conventions of seeking sympathy by showing hardship. 

Rather than throw a pity party as is the...

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