Marketing Analysis
Minnie Wang
Apr 19, 2022

What's the fuss about private-traffic marketing in China?

Private traffic is becoming a sought-after brand asset, especially as walled gardens made up of Alibaba and Tencent are being torn down by regulators.

Clockwise from top left: WeChat logo, Kuaishou ecosystem, Douyin logo, Dingdong Maicai, Nike Mini programme

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