James Thompson
Nov 14, 2017

The new awkwardness of globalisation

A backlash to globalisation, personified by Trump's recent visit to Asia, is challenging the big brand world order writes, Diageo's James Thompson.

Leaders lock hands at the recent U.S.-ASEAN summit in the Philippines

Donald Trump’s recent visit to Asia was one dramatic illustration of the very evident polarization going on around the world. In cultures reputed for careful choice of language, conveying respect with civility and taking a long-term view, he hurled personal insults, changed his mind as often as his ties, and didn’t so much take to the world stage as put his feet through it.

By his own standards, of course, the visit was hailed as...

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