Gareth Ellen
Sep 26, 2017

The mobile rainmaker

Massive one-day ecommerce events present several dangers, but marketers can leverage them intelligently to reap year-round returns.

A scene from a variety show during last year's Single's Day sale (source: Alizila.com)

It’s that time of year again when marketing and sales teams are looking ahead to Single’s Day and dreaming big. Every year for since the magical 1111 was conceived as an ecommerce sales extravaganza, business has grown for all involved. And in that time we have seen a perfect storm brewing through the combination of China’s enthusiasm for their smartphones and the will of manufacturers to feed on demand with ever-improving deals. With an incredible 85 percent...

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