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The mobile rainmaker
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Sep 26, 2017

The mobile rainmaker

Massive one-day ecommerce events present several dangers, but marketers can leverage them intelligently to reap year-round returns.

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Analysing JD.com's moves into retail space
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May 10, 2017

Analysing JD.com's moves into retail space

The online retailer's aggressive plans suggest that an omnichannel shopper experience isn't possible without a physical footprint.

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O2O: An opportunity or a distraction for brand managers?
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Nov 17, 2016

O2O: An opportunity or a distraction for brand ...

The Singles Day hype makes many marketers eager to jump into O2O. Gareth Ellen of Geometry Global offers some notes of caution and some advice.

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