Gareth Ellen
May 10, 2017

Analysing JD.com's moves into retail space

The online retailer's aggressive plans suggest that an omnichannel shopper experience isn't possible without a physical footprint.

Gareth Ellen

The move by ecommerce platform JD to penetrate rural China through physical stores is a fascinating one. For those who missed it, JD announced in March it plans to open 10,000 home appliance stores across China via a franchise model. This aggressively expands a strategy that has to date seen the company open 1,700 in rural areas covering 450,000 villages in total. A month after another statement came, saying JD was to establish more than 1 million convenience...

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