O2O: An opportunity or a distraction for brand managers?
The Singles Day hype makes many marketers eager to jump into O2O. Gareth Ellen of Geometry Global offers some notes of caution and some advice.
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The mobile rainmaker
Massive one-day ecommerce events present several dangers, but marketers can leverage them intelligently to reap year-round returns.
Analysing JD.com's moves into retail space
The online retailer's aggressive plans suggest that an omnichannel shopper experience isn't possible without a physical footprint.