James Hollow
Jul 10, 2014

The Japanese market decoded, at last

Here's why Japanese ad agencies still hold such an incredibly dominant position.

James Hollow

It’s long been one of the marketing industry’s most enduring mysteries. Despite the major global agency network’s massive success across Asia and beyond, why do Japanese ad agencies still hold on to such an incredibly dominant position in their home market

Over the years I have heard numerous explanations for this state of affairs. Most common is the idea that local competition is so historically strong and immovable, particularly Dentsu, that there is no shifting...

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