Gunjan Prasad
Aug 14, 2018

The increasing Islamisation of Indonesia

Various trends in new product releases, TV shows, online search and celebrity behaviour suggest religion is starting to permeate daily life in Indonesia to a greater extent than it has in the past. What does it mean for the market?

A shot from 'Hijab Traveller', a show on Trans TV that is an example of 'softer' religious content permeating all areas of life in Indonesia.

Ever heard of a halal refrigerator Or halal hijabs, plastic containers, sanitary towels, cat food and detergent In the last year, Indonesia has seen the launch of all of the above.

Early this May, just before Ramadan, Sharp Electronics Indonesia introduced a halal refrigerator to the Indonesian white-goods market, baffling both consumers and competitors and prompting a tide of social media chatter about what makes non-edible and digestible products halal.

Whether Indonesian...

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