Sydney PR agency will be re-named Herd MSL.
Publicis Communications has acquired 100 percent of Sydney-based PR firm The Herd Agency, bringing the MSL name to Australia for the first time.
The agency, to be re-named Herd MSL, has 55 employees in public relations, social media, content and creative, and experience in consumer lifestyle, corporate, government, B2B, technology and integrated campaigns.
Founder Jamie Verco and CEO Vanessa Liell, along with agency heads Katarina Farrell, Stuart Wragg and Lewis Shields, will lead Herd MSL.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.
.png&h=268&w=401&q=100&v=20250320&c=1)
In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.
Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
