Staff Reporters
Jul 3, 2017

The Herd joins Publicis

Sydney PR agency will be re-named Herd MSL.

L-R: Wragg, Shields, Farrell, Liell, Verco, and Michael Rebelo (CEO of Publicis Communications ANZ).
L-R: Wragg, Shields, Farrell, Liell, Verco, and Michael Rebelo (CEO of Publicis Communications ANZ).

Publicis Communications has acquired 100 percent of Sydney-based PR firm The Herd Agency, bringing the MSL name to Australia for the first time.

The agency, to be re-named Herd MSL, has 55 employees in public relations, social media, content and creative, and experience in consumer lifestyle, corporate, government, B2B, technology and integrated campaigns.

Founder Jamie Verco and CEO Vanessa Liell, along with agency heads Katarina Farrell, Stuart Wragg and Lewis Shields, will lead Herd MSL.

Related Articles

Just Published

23 hours ago

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

1 day ago

Raya film festival: Watch ads from Julie’s, ...

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

1 day ago

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

1 day ago

Uninformed consent, addiction among persistent ...

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.