Staff Reporters
Jul 3, 2017

The Herd joins Publicis

Sydney PR agency will be re-named Herd MSL.

L-R: Wragg, Shields, Farrell, Liell, Verco, and Michael Rebelo (CEO of Publicis Communications ANZ).
L-R: Wragg, Shields, Farrell, Liell, Verco, and Michael Rebelo (CEO of Publicis Communications ANZ).

Publicis Communications has acquired 100 percent of Sydney-based PR firm The Herd Agency, bringing the MSL name to Australia for the first time.

The agency, to be re-named Herd MSL, has 55 employees in public relations, social media, content and creative, and experience in consumer lifestyle, corporate, government, B2B, technology and integrated campaigns.

Founder Jamie Verco and CEO Vanessa Liell, along with agency heads Katarina Farrell, Stuart Wragg and Lewis Shields, will lead Herd MSL.

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