Staff Reporters
May 6, 2022

The Enero Group sells The Leading Edge and The Digital Edge

The network says the deal is part of an ongoing consolidation exercise, with more amalgamation in the offing.

The Enero Group sells The Leading Edge and The Digital Edge

Enero Group, a network of marketing and communications specialist agencies, has sold two of its businesses, The Leading Edge (TLE) and The Digital Edge (TDE), to FiftyFive5. Enero Group acquired both shops in 2004.  

The network, which houses agencies such as BMF and Orchard, said it made these divestures to align the group’s portfolio. "We will continue to invest in the capabilities of our core brands," said Brent Scrimshaw, Enero Group CEO. "(The network remains) relentlessly focused on cross-geographical growth and refining our portfolio of global brands and services."

The announcement follows Enero’s recent half-year financial results which saw the business' revenue  grow 15.1% and operating profit by 23.3%. Scrimshaw noted that the network had benefited from previous deals and had dry powder lined up for more acquisitions.

“We are seeing the benefits of our FY21 acquisition of McDonald Butler by Hotwire UK, with its fully integrated client proposition and suite of services delivering new business wins and cross-selling opportunities," he stated in the latest earnings announcement. "We have a full pipeline of M&A activities, and this important priority is supported by a flexible balance sheet with net cash of $47 million, adjusted for contingent consideration.”

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

DOJ targets Google’s search monopoly with potential ...

The US government escalates its case against Google, proposing measures that could reshape search and impact the ad ecosystem.

7 hours ago

Nearly half of Singaporean companies reluctant to ...

As the region observes World Mental Health Day, a new report from Intellect reveals that only 34% of companies across ASEAN provide crisis support for mental health, leaving employees vulnerable to stress, burnout, and reduced productivity.

8 hours ago

Burnout in adland: What can you do to help?

With over 15 years in the ad industry, Annabelle Black exposes the silent epidemic of burnout and calls for an urgent shift in how it's addressed—urging both employees and leaders to take action before it's too late.

8 hours ago

WPP announces global partnership with Roblox

The move comes as Roblox is accused of failing to protect children from harmful content.