Staff Reporters
May 6, 2022

The Enero Group sells The Leading Edge and The Digital Edge

The network says the deal is part of an ongoing consolidation exercise, with more amalgamation in the offing.

The Enero Group sells The Leading Edge and The Digital Edge

Enero Group, a network of marketing and communications specialist agencies, has sold two of its businesses, The Leading Edge (TLE) and The Digital Edge (TDE), to FiftyFive5. Enero Group acquired both shops in 2004.  

The network, which houses agencies such as BMF and Orchard, said it made these divestures to align the group’s portfolio. "We will continue to invest in the capabilities of our core brands," said Brent Scrimshaw, Enero Group CEO. "(The network remains) relentlessly focused on cross-geographical growth and refining our portfolio of global brands and services."

The announcement follows Enero’s recent half-year financial results which saw the business' revenue  grow 15.1% and operating profit by 23.3%. Scrimshaw noted that the network had benefited from previous deals and had dry powder lined up for more acquisitions.

“We are seeing the benefits of our FY21 acquisition of McDonald Butler by Hotwire UK, with its fully integrated client proposition and suite of services delivering new business wins and cross-selling opportunities," he stated in the latest earnings announcement. "We have a full pipeline of M&A activities, and this important priority is supported by a flexible balance sheet with net cash of $47 million, adjusted for contingent consideration.”

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Creative Minds: Kartik Smetacek loves the simplicity...

Meet the chief creative officer at L&K Saatchi & Saatchi who can rattle off classic Timberland ad lines from memory.

1 day ago

APAC lags as Saatchi & Saatchi leads global new ...

Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.

1 day ago

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

1 day ago

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.