Staff Reporters
Feb 23, 2011

The Leading Edge appoints client service director in Singapore

SINGAPORE - Research and strategy consultancy The Leading Edge has appointed Alena Rossini as client service director.

Alena Rossini, client director, The Leading Edge
Alena Rossini, client director, The Leading Edge

Based in Singapore, Rossini brings over a decade of working with some of the largest research and communications firms and leading brands around the world.

Having lived and worked in Europe, Asia and the Caribbean, Rossini has an innate understanding of the value of cultural differences, complexities and similarities, and the impact they can have on consumer behaviour.

Richard Leong, managing director of The Leading Edge Singapore, said, “Our clients in Asia and other parts of the world will immediately start to benefit from the value of Alena's extensive international experience.

Rossini developed her expertise with HPI, the UK’s largest full service research agency. She also worked with New York-based digital media and ecommerce research firm TBRi and the GfK Group, one of the largest market research companies in the world.

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