Babar Khan Javed
Jul 3, 2017

Thanks, Gwyneth Paltrow, for yet another reminder of how not to handle a PR crisis

Step 1: Don't dig in and deny, especially when you're up against a NASA scientist.

Source: Goop.com

Recently a NASA scientist publicly refuted claims made by Gwyneth Paltrow's website Goop with regards to the supposed healing powers of the Body Vibes stickers it sells. Yes, stickers.

After the scientists's comments in a Gizmodo story went viral, Goop came out with a statement denying any wrongdoing. Obviously, that is the worst possible response, and right on cue, it prompted an even heavier backlash from the internet community.

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