As part of our look at Thailand's top brands of 2018, under the Asia's Top 1000 Brands report, we asked Thai consumers to identify their top home-grown brands. It comes as a no-brainer that Thai consumers picked CP as the strongest local brand, followed by oil and gas conglomerate PTT and Siam Cement Group. Here, four in-market observers discuss what’s behind the success of CP, and what it will take up...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events