Thailand

View Thailand's Top 100 brands for 2021, plus analysis of consumer and media trends in the market by Campaign staff and industry contributors.

Thai consumers upend brand choices as they seek comfort in year two of Covid

Despite a stable top three, consumers in this southeast Asian market disrupted their brand preferences in the past year.

Can Grab, Singha's rise inspire more local Thai labels to break out in brand-conscious Thailand?

The omnipresent agriculture-to-telecom CP remains atop the local brand ranking in Thailand once again, but can more homegrown emerge from the shadow of MNC rivals to shine?

Thailand Rankings

1
Samsung

Samsung

Rank (2020): 1
2
Apple

Apple

Rank (2020): 2
3
Panasonic

Panasonic

Rank (2020): 3
4
LG

LG

Rank (2020): 11
5
Chanel

Chanel

Rank (2020): 4
6
Nike

Nike

Rank (2020): 5
7
LINE

LINE

Rank (2020): 8
8
SONY

SONY

Rank (2020): 7
9
Nestlé

Nestlé

Rank (2020): 6
10
Google

Google

Rank (2020): 10
11
Tesco

Tesco

Rank (2020): 16
12
VISA

VISA

Rank (2020): 17
13
Adidas

Adidas

Rank (2020): 9
14
Honda

Honda

Rank (2020): 15
15
Canon

Canon

Rank (2020): 14
16
Grab

Grab

Rank (2020): 18
17
Gucci

Gucci

Rank (2020): 12
18
Starbucks

Starbucks

Rank (2020): 13
19
IKEA

IKEA

Rank (2020): 23
20
Philips

Philips

Rank (2020): 41
21
CP

CP

Rank (2020): Nil
22
7-Eleven

7-Eleven

Rank (2020): 35
23
Facebook

Facebook

Rank (2020): 28
24
Microsoft

Microsoft

Rank (2020): 27
25
Lazada

Lazada

Rank (2020): 22
26
Grab Food

Grab Food

Rank (2020): Nil
27
Watsons

Watsons

Rank (2020): 20
28
YouTube

YouTube

Rank (2020): 36
29
PTT

PTT

Rank (2020): 34
30
foodpanda

foodpanda

Rank (2020): Nil
31
Facebook Messenger

Facebook Messenger

Rank (2020): 53
32
MASTERCARD

MASTERCARD

Rank (2020): 26
33
Pizza Hut

Pizza Hut

Rank (2020): 76
34
Mama

Mama

Rank (2020): 39
35
Levi's

Levi's

Rank (2020): 51
36
Big C

Big C

Rank (2020): 48
37
Colgate

Colgate

Rank (2020): 37
38
Boots

Boots

Rank (2020): 45
39
Kerry Logistics

Kerry Logistics

Rank (2020): 72
40
Sony Play Station

Sony Play Station

Rank (2020): 73
41
Agoda

Agoda

Rank (2020): 54
43
Mamy Poko

Mamy Poko

Rank (2020): 63
44
Johnnie Walker

Johnnie Walker

Rank (2020): 105
45
Johnson&Johnson

Johnson&Johnson

Rank (2020): 70
47
PayPal

PayPal

Rank (2020): 40
48
Mitsubishi Motors

Mitsubishi Motors

Rank (2020): 49
49
Hitachi

Hitachi

Rank (2020): 29
50
Heineken

Heineken

Rank (2020): 60
52
Breeze

Breeze

Rank (2020): 43
53
FIFA World Cup

FIFA World Cup

Rank (2020): 99
54
H&M

H&M

Rank (2020): 150
55
Yamaha

Yamaha

Rank (2020): 71
56
Michelin

Michelin

Rank (2020): 55
57
Toyota

Toyota

Rank (2020): 82
58
Electrolux

Electrolux

Rank (2020): 209
59
Coca-Cola

Coca-Cola

Rank (2020): 24
61
Glico

Glico

Rank (2020): 77
62
Cafe Amazon

Cafe Amazon

Rank (2020): 85
63
Dumex

Dumex

Rank (2020): 87
64
Netflix

Netflix

Rank (2020): 110
66
McDonald's

McDonald's

Rank (2020): 80
67
Air Asia

Air Asia

Rank (2020): 19
68
Nescafe

Nescafe

Rank (2020): 59
71
SHARP

SHARP

Rank (2020): 67
72
Tylenol

Tylenol

Rank (2020): 38
73
Paramax

Paramax

Rank (2020): 141
74
SK-II

SK-II

Rank (2020): 237
75
Oreo

Oreo

Rank (2020): 131
76
Bridgestone

Bridgestone

Rank (2020): 92
77
UFC

UFC

Rank (2020): 117
78
Shell

Shell

Rank (2020): 102
79
Uniqlo

Uniqlo

Rank (2020): 78
80
SIzzler

SIzzler

Rank (2020): 166
83
Pepsi

Pepsi

Rank (2020): 50
84
Amazon

Amazon

Rank (2020): 104
85
Intel

Intel

Rank (2020): 288
86
Epson

Epson

Rank (2020): 115
87
TOSHIBA

TOSHIBA

Rank (2020): 33
89
BMW

BMW

Rank (2020): 122
90
Lay's

Lay's

Rank (2020): 88
91
Louis Vuitton (LVMH)

Louis Vuitton (LVMH)

Rank (2020): 52
92
KFC

KFC

Rank (2020): 46
93
DHL

DHL

Rank (2020): 145
94
Traveloka

Traveloka

Rank (2020): 111
95
Thai Airways

Thai Airways

Rank (2020): 21
96
Meiji

Meiji

Rank (2020): 30
98
Nissin Foods Co. Ltd

Nissin Foods Co. Ltd

Rank (2020): 128
99
Reebok

Reebok

Rank (2020): 132
100
AIA

AIA

Rank (2020): 58
101
Zara

Zara

Rank (2020): 112
102
EPL / English Premier League

EPL / English Premier League

Rank (2020): 119
103
Guess

Guess

Rank (2020): 246
104
LEGO

LEGO

Rank (2020): 120
105
Nikon

Nikon

Rank (2020): 149
106
MK suki

MK suki

Rank (2020): 56
108
Maggi

Maggi

Rank (2020): 31
109
Attack

Attack

Rank (2020): 98
110
L’Oréal

L’Oréal

Rank (2020): 103
111
Oral -B

Oral -B

Rank (2020): 178
112
Pedigree

Pedigree

Rank (2020): 65