Through this partnership, Tencent and Omnicom will create infrastructure for holistic data mining to improve media planning and buying efficiency. The two parties will develop data models for eight different industries FMCG, auto, IT, fashion, baby care, finance, alcohol and medicine for what they call consumer data interpretation methodologies.
Tencent will create target audience TA portraits for Omnicom's clients using its smart data solution, that it also extended to Dentsu Aegis Network...
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