Racheal Lee
Dec 7, 2011

Taylor’s picks Reprise Media as search marketing AOR

KUALA LUMPUR - Taylor’s College & Taylor’s University has handled its search marketing duties to Reprise Media, Mediabrands Malaysia's specialist search unit.

Prashant Kumar, CEO of Mediabrands Malaysia
Prashant Kumar, CEO of Mediabrands Malaysia

Lydia Wang, CMO at Taylor’s Education Group, said, “We were looking for a next generation search practice that brings together an insightful understanding of our business, our customer intentions and the journey with a sophisticated grasp of search science. We found them an excellent mix of the art and science of search.”

Taylor’s Education Group is a private education institution, offering a comprehensive range of courses at all levels.

Prashant Kumar, CEO of Mediabrands Malaysia, noted that Taylor’s is a sophisticated user of search marketing. “This win is a validation of the market-leading expertise of Reprise in driving tangible business value via search marketing.”

With 16 major clients on the list, Reprise Malaysia has registered 300 per cent growth year-on-year.

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