Staff Reporters
Aug 6, 2010

Taiwan adwatch: McDonalds takes the top spot

Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.

Taiwan adwatch: McDonalds takes the top spot

Q. Which of the following TV commercials do you remember seeing recently?

Position Last Ranking Brand Agency/TV Buyer Percentage
1 (2) Mcdonald's Leo Burnett/OMD
90%
2= (-) Colgate Sensitive Pro-relief
Y&R/MEC
84%
2= (8) Watsons
BBDO/OMD 84%
4 (3) Taiwan Mobile
Dentsu/ZenithOptimedia 82%
5 (-) Nanshan Life
Wu Advertising/Bright Media
76%
6 (-) 1 Day Acuvue Define
McCann Erickson/OMD
70%
7 (-) Hitachi Air Conditioner
International Advertising Agency/2008 Media Marketing
68%
8 (-) McDonald's Wasabi Filet-O-Fish
Leo Burnett/OMD
65%
9 (11) Taishin Bank
ADK/MediaCompany
63%
10 (-) Citibank
Publicis/MEC 57%
11 (-) CIGNA Ideata/MediaDrive 56%
12 (-) Standard Chartered Bank
TBWA\Tequila Taiwan/OMD 55%
13 (-) Genghis Khan Online Game
In-house/Sofa Studio
44%
14 (-) AIA
Bates141/Media Palette
42%

Adwatch research was conducted in the last month as part of AsiaBUS, a monthly omnibus survey of 1,000 adults by Synovate - Gigi Chan: 852-2837-8254. OMD provided the list of television commercials for the research - Vicky Ng: 852-2911-1616.

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