Super Bowl 2010 | Coca-Cola | Global

Robert Gaxiola's verdict:

"D’oh! Just when I thought the global recession couldn’t suck any more than it already does, now I’m watching a spot that uses The Simpsons’ Mr. Burns, who has lost everything. The premise seemed relevant enough. Ripe for comedy. I mean you had me at “Ha, ha, ha, another millionaire is broke...” Then nothing. I watched this spot waiting for something funny. However, the lack of sharp writing, for which the show is famous, let us all down. I’m a huge fan of The Simpsons and previous Coke work. So this is a double downer."

Sean Boyle's verdict:

"I adore The Simpsons, I quite like Coke and I love this spot. It’s worth mentioning that its creators did not actually have to come up with the idea of The Simpsons, but just this way of using them, which to be fair is beautifully observed, full of gag-filled joy and brave in that it mainly features secondary characters. Easily the best of the night. Trust good old Coke to save Super Bowl Sunday."

See analysis on this spot from MediaCurve.com.