With an in-game spot costing up to $7 million, brands are finding creative ways to be at the Super Bowl without paying to be in it.
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YouTube’s latest array of affiliate marketing tools stand to put authenticity at the forefront of creators' relationships with brands to create more engaged audiences in return.
Marketing chiefs from Diageo, Lego, and Procter & Gamble at the Rise conference emphasised that diversity and inclusion drive better ROI.
AI and the (near) future of brand reputation management, from Axicom’s Brian Snyder.
Agencies fear the wrong owner could push users off the platform.
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