Should the deal go ahead, the Japanese beverage giant would be expected to pay close to US$3 billion for the company. Orangina is jointly owned by private equity firms Blackstone Group and Lion Capital.
The development comes as Suntory examines the possibility of a merger with domestic rival Kirin. That merger would create a billion-dollar advertiser.
Orangina has a limited presence in Asia, but with revenues of around $1.5 billion would be an important acquisition for Suntory as it looks to expand its reach outside the domestic market. In Europe, Orangina's creative account is aligned with Fred & Farid Paris.
“Like most Japanese companies, [Suntory] is looking outside Japan for growth,” said a media agency source in Japan. Suntory is also responsible for the bottling and distribution of PepsiCo products within that market.
The development comes as Suntory examines the possibility of a merger with domestic rival Kirin. That merger would create a billion-dollar advertiser.
Orangina has a limited presence in Asia, but with revenues of around $1.5 billion would be an important acquisition for Suntory as it looks to expand its reach outside the domestic market. In Europe, Orangina's creative account is aligned with Fred & Farid Paris.
“Like most Japanese companies, [Suntory] is looking outside Japan for growth,” said a media agency source in Japan. Suntory is also responsible for the bottling and distribution of PepsiCo products within that market.
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